Bens
Overview
Rebrand for a premium London grocers.
Project scope
Naming
Full brand identity;
Logo
Signage
Product labelling
Social media design
Flyers
Illustrations
Brand guidelines
The founders had a successful flagship store in Westbourne Grove and had plans to open new stores in other affluent areas of London, including Primrose Hill and Hampstead. The brand needed a refreshed identity that reflected its welcoming, community-focused atmosphere while elevating its appeal to suit its expanding, discerning clientele.
The business has gone from strength to strength since rebranding, with six stores now open including an outlet in Selfridges.
"Faye has been an absolute pleasure to work with on multiple projects. Her professionalism, reliability, and attention-to-detail make her a standout designer. I highly recommend her to anyone looking for top-tier graphic design work."
— Esat Kolege, Director, Organic Groceries Ltd.
Before rebrand
New identity
